Social Media Optimization (SMO): Important Guidelines

Social Media Optimization (SMO) is an online marketing tool that is a combination of strategies used in search engine optimization (SEO) and social media marketing.  Internet marketing companies are now offering this service as part of their online marketing strategy.

Your business should be able to address critical customer behaviors such as online SMOvisibility and customer interaction.  SMO is designed to increase brand awareness by maximizing social media outlets and communities.  Your goal is viral publicity in order to drive traffic to your website.

When used effectively, social media can extend your company’s reach and increase the opportunities for people to easily link to your main business website.  SMO can make your site highly visible in social media searches and included more often on relevant vlogs, podcasts, and blogs.  All your social media accounts will be cohesive and will consistently deliver the same message that your brand wants to achieve.

Here are some important guidelines in conducting an SMO for your business’ website. These are the same strategic guidelines that industry experts use to assist clients in building an effective SMO base

Linkability Boost

Instead of having a static website, it should contain “links” that people find relevant and useful, and would possibly want to use as reference in a post or blog of their own.  Your website should contain linkable assets such as a blog posts, think pieces, or aggregates of other related content. These linkable assets should be quality content that people would want to share.

Hashtag Properly

Hashtags are used to find your posts in Instagram and Facebook and tweets in Twitter Hashtag Properlyeasier to find.  When you use a hashtag for your posts, it helps reach new audiences on social media, and therefore helps boost your brand.  When using a hashtag, keywords that are relevant to your brand should be used.  Some businesses use at least two hashtags.  This allows them to check which hashtag works best for their customers.

Tagging and Bookmarking

Your SMO strategy should also include features to make tagging and bookmarking pages simpler.

Palatable Content

Just like in Search Engine Optimization, great content is still needed in SMO.  Content should be tweetable, share-able, like-able, and pin-able.  In short, they should create enough buzz in social media sites to create brand awareness.  Not only should content be engaging and relevant, they should also be written well with great visuals so that people are encouraged to share them.

Social Media Profiles

Your company’s social media profiles should be optimized.  Your profile should contain all relevant information about your company such as the URL to your main business site, Social Media Profilesaddress and phone numbers.  You should also complete all the fields in the profile.  There is nothing more off-putting for a first time visitor than incomplete company information.  You should also ensure that all content, images and formats are all the same across all social media profiles.  You should also have a network-specific and dedicated landing page.

Mash-ups and Calls to Action

Social media marketing thrives on giving users the opportunity to create their own content.  Your company should be open about letting other users re-use your content through RSS feeds or YouTube.  After all, this exposes your content to a new audience.

In the spirit of co-creation and interactivity, your social media posts should be able to gather feedback from customers and followers.  You can ask them what they think, if they have suggestions or ideas to make the brand better, or you can even tell them what to do next.  It should be very specific such as “Please share” or “Please Re-tweet” or “Help us reach 10,000 followers by liking this page”.

Be active and participate

Many users are still pleasantly surprised when the owner of the webpage responds to their comments and queries.  You should be able to create an ongoing conversation in your social media accounts.  After all, the main goal of social media is to keep you connected to your current and potential customers.
Another great thing that you can do is to show appreciation to your most active promoters and bloggers who constantly use your content on their own sites.  You can send an email or private message that shows them your appreciation.  What’s even better is when you could give them an incentive or reward for actively promoting your site.

SEO Explode provides the best SMO Services.

The Power of Books

There is so much power in a book. Perhaps one main reason why, we, humans were able to persist living in this world is because we preserve our ideas and pass them on to the next generations in the form of books. Volumes of information have been stored in books to compensate for the frailty of human mind in terms of storing a huge load of important memories. Books have been the human being’s tandem in the improvement of life.

       Power of Books Wonderful, tragic and inspiring stories of renowned people have been alive until today because they were fervently written and preserved in a form of books. The amazing thing about it is that the powerful impact of an influential person’s tale will always remain inside the book’s pages, no matter how old or new it is. The stories of wonderful people of the past have been sources of inspiration to some in the present. Their stories have compelled the present to further cultivate and influence goodness for the benefit of the society.

        During those years of our childhood, we have subconsciously developed our wildest imaginations through the wonderful tales contained in various children’s books. These stories have brought us to magical places and exhilarating adventures. The birth of our dreams and aspirations in life happened because of these fantasies that were written in every page of the book. More importantly, it brought out the true child in us. As young as we are way back then, we have been full of hope and positivity to face life because of what we have learned from every story that we read.

        Books have also been used to pass down instructions. From instructional manuals of a certain appliance or gadget down to cookbooks, they have been essential tools that enable a person to perform a task that he or she has never done before. The idea of education is perpetuated through books that are instructional in nature.

We started with simple books with pictures that help us interpret scribbles of letters into meaningful words. As we grow older, we have noticed that the number of words per page have become denser and more meaningful. As we grow and understand more about the things around us, books have been flexible in making us gain further knowledge to see the world in a better perspective.

Disciplines, such as engineering, marketing, pure sciences and arts, have evolved because of improved editions of books that possess several information directed into mastering the craft. Books have become established tools to sharpen each individual’s intellect and capabilities in understanding various phenomena and philosophical ideologies.

        Perhaps, we all agree on the fact that understanding more about life makes every waking moment a challenge. As we grow, we face a sad reality that each one of us must be strong in conquering every struggle that we encounter. Probably, there has been a point in our lives when we wish to become kids again, to be someone who does not worry too much about so many things in life.

For adults, books of inspiration have been made to revive the fire that was once lost. These have been the sword and shield for people who think that they are weak enough to fight for what they believe. These books have been a pill for every discouraged person to continue living the life that he or she deserves.

        In this modern age, books have evolved into something, which is not entirely physical. With the advanced technologies present, information that were once found in books now exist in the form of websites, electronic books, audiobooks and videos. Despite this change, the essence of these forms of books never change. In fact, they have become better versions in bringing out the best in every person who uses them.

        Truly, books have been a man’s great companion. Just like a friend, they have provided us with pleasure and relevant knowledge that we can use both in the present and in the future. A book is powerful enough to shape our character and perception in life. Given that idea, it is necessary to choose books that will help us reveal the good attributes in us.